// 98 Octane
Take care of
yourself, MFR.
Military, Veterans, and First Responders give everything. It’s time to invest in the machine doing the giving. Your body came without a manual. We fixed that.
// Mission: Veterans Day 2026
1,000 Go Bags. 1,000 Philadelphia heroes. Veterans Day week.
We’re packing 1,000 Go Bags for the military bases, firehouses, and police stations of Greater Philadelphia. Every bag carries the Operator Manual, protein from Jocko Fuel, OnlyKale greens, Junkless protein bars, Vitality Stacks supplement packs, and an Ashley Black gift card for fascia education and manual massagers. It costs the hero nothing. $98 covers one bag.
___ of 1,000 Go Bags sponsored
// Partners & Supporters
// Find your entry point
I Serve or Served
Military, veteran, or first responder? The Operator Manual was built for you. No fluff, no guilt trips. Just useful information on how to run your body longer.
Get the ManualI Want to Help
Sponsor a Go Bag, put a Manual in a hero’s hands, volunteer, or fundraise. Every bit of it reaches people who protect everyone else.
Get InvolvedI Represent an Organization
Partner with us to bring evidence-based health programs to your unit, department, or institution. We’ve done the work. You bring the people.
Explore PartnershipsCheck Engine
veterans and firefighters are overweight or obese, in jobs where the body is the equipment.
Sources: Littman et al., Preventing Chronic Disease (CDC), 2012; Day et al., UTHealth, Preventing Chronic Disease (CDC), 2014.
Veterans report heart attacks at nearly twice the rate of non veterans (7.8% vs. 4.1%).
Source: Hinojosa, Journal of the American Board of Family Medicine, 2019.
of on duty firefighter deaths in 2024 were sudden cardiac events.
Source: National Fire Protection Association, Fatal Firefighter Injuries in the U.S., 2024.
Your truck gets regular maintenance. Your body deserves some, too.
The Operator Manual
Health Education Resource
Your body came without a manual.
We fixed that.
Most health books tell you what to eat. This one teaches you how the machine works, so you can make your own calls for the next 80 years. Six chapters map your body to a vehicle you already understand: the gas tank, the computer, the engine, the fluids, the chassis, and the exterior. Then the 6 P’s turn knowledge into orders you can execute.
- Written for Military, Veterans, and First Responders
- Every section ends with a Crawl, Walk, Run plan
- Online course included, launching November 11, 2026
- Reviewed by Dr. Mary Cha, U.S. Army Veteran and physician
- Written by MFRs who lived it. Edited by hand, not generated.
Five Ways We Work
Education, advocacy, community. Three pillars, five active programs.
Manual and Online Course
The Operator Manual plus an online course, included. $50 puts one in a hero’s hands.
Learn moreGo Bag
A field kit for health: the Manual, real food, and recovery tools, free to the hero. First mission: 1,000 bags for Veterans Day.
Learn moreThe Documentary
250 years ago, the military changed how America eats. About 1,700 troops lost a limb in combat in Iraq and Afghanistan; nearly 7,000 veterans in VA care lost a lower limb in 2019 alone, mostly to diabetes and vascular disease. A film with Radley Studios.
Learn moreFrom the Field
“This isn’t a diet or a workout plan, it’s about taking your life back and reigniting your purpose.”
“I had 90% less pain just by changing what I ate.”
Individual experience. Results vary.
// Intel Drop
Useful intel. Minimal nonsense.
Health updates, program news, and the occasional well-placed truth about what’s actually going on in MFR communities. We don’t spam. We don’t sell your info.
No fluff. Unsubscribe anytime.