Advocacy That Fights for MFRs

We stand up for Military, Veterans, and First Responders by pushing for better fuel, real recovery, and a culture of wellness that sticks.

Support Advocacy
A man in camouflage pants and a black t-shirt with '98 OCTANE OPTIMUS SALUS' standing in front of a red, white, and blue American flag backdrop. He is holding a pack of hot dogs and speaking to an audience, with helmets displayed on a shelf behind him and a table labeled 'MINES' with snacks and items on it.

Broken Systems Don’t Fix Themselves

Donate to Fuel Advocacy

From energy-drink dinners to toxic shift schedules, MFRs are trapped in systems that set them up to fail. 98 Octane Advocacy challenges those broken structures and promotes change where it matters most: clean nutrition, improved recovery, mental health awareness, and sustainable performance.

We aren’t polite about it. We’re the voice that calls out bad policy—and the good peer pressure that makes health the standard in the firehouse, squad, or unit.

It’s not enough to tell MFRs to “eat better” or “get more sleep.” We fight to make those healthy choices possible and the new normal.

What Advocacy Looks Like

  • Nutrition Advocacy for Military & Veterans – Fighting for access to real, clean fuel instead of processed rations and junk.

  • Sleep & Recovery Campaigns – Raising awareness and pushing for systems that allow proper downtime.

  • First Responder Wellness Advocacy – Shaping policies and culture inside firehouses, police units, and EMS stations.

  • Mental Health Advocacy for Veterans – Breaking stigma, building access, and making support non-negotiable.

advocacy in action

See Our Impact
An elderly man with glasses and gray hair holding a microphone and speaking, while two younger men listen attentively. They are seated indoors amidst sports memorabilia and safety helmets.

Be Part of the Fight

Your support keeps us pushing back against systems that burn MFRs out too soon.

When you give to 98 Octane Advocacy, you’re fueling a movement that rewrites what health looks like for MFRs. Every dollar strengthens our voice, builds our reach, and helps us protect the heroes who protect us.

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