
Advocacy That Fights for MFRs
We stand up for Military, Veterans, and First Responders by pushing for better fuel, real recovery, and a culture of wellness that sticks.
Broken Systems Don’t Fix Themselves
From energy-drink dinners to toxic shift schedules, MFRs are trapped in systems that set them up to fail. 98 Octane Advocacy challenges those broken structures and promotes change where it matters most: clean nutrition, improved recovery, mental health awareness, and sustainable performance.
We aren’t polite about it. We’re the voice that calls out bad policy—and the good peer pressure that makes health the standard in the firehouse, squad, or unit.
It’s not enough to tell MFRs to “eat better” or “get more sleep.” We fight to make those healthy choices possible and the new normal.
What Advocacy Looks Like
Nutrition Advocacy for Military & Veterans – Fighting for access to real, clean fuel instead of processed rations and junk.
Sleep & Recovery Campaigns – Raising awareness and pushing for systems that allow proper downtime.
First Responder Wellness Advocacy – Shaping policies and culture inside firehouses, police units, and EMS stations.
Mental Health Advocacy for Veterans – Breaking stigma, building access, and making support non-negotiable.
advocacy in action

Be Part of the Fight
Your support keeps us pushing back against systems that burn MFRs out too soon.
When you give to 98 Octane Advocacy, you’re fueling a movement that rewrites what health looks like for MFRs. Every dollar strengthens our voice, builds our reach, and helps us protect the heroes who protect us.